In Other Words

CITY OF DENVER + AMÉLIE CO.

Weed isn’t so good for kids —their bodies or their minds. To explain why, we created a pretty trippy campaign that would stand out on social feeds and approach the marijuana subject in new way. And the kids dug it, so much so that in a survey of youth aware of the campaign, 81% said it discouraged them from using marijuana.

Check out the website, social page and Ad Week article.

The following videos were create exclusively in CGI.