CSU GLOBAL + AMÉLIE CO.
CSUGlobal is an online university for people who want to finish their degree or further their career. However, most adults who want to go back to school don’t. They fear they’ve been away from the classroom too long and are unsure how to find their way back. We showed them the path by reigniting the life long learner inside of them.
The spots did so well, that the client order up three more 6 months later, and three more 6 months after that.
They always say “don’t fall in love with the scratch track.” Well in this case, the scratch track we used was yours truly. It seemed no matter which professional talent we gave to the client, they still wanted to use my voice. So we went for it.
I was lucky enough to experience being on the other side of the booth. It will definitely help my direction giving from here on out.