A Dangerous Combo
COLORADO DEPARTMENT OF TRANSPORTATION (CDOT) + AMÉLIE CO.
"I drive better when I'm high." - Colorado marijuana user. With that attitude, driving high in Colorado is common. But what users don't realize is just how dangerous it is to be high behind the wheel. Weed affects reaction time, vision and motor skills. To hit this home, we developed a campaign that combined weed with danger.
Shout out from Ad Week.
Award: 2017 Bronze Obie
Spectacular
Billboards
Youtube Pre-Roll
This pre-roll spot required viewers to have quick reaction time in order to catch the “skip ad” button. The button moved all around the screen and while viewers tried hard to catch it, they couldn’t, forcing them to watch the full ad.
Spot
